NimbleCloud Inc.
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Consulting Service Portfolio


About our portfolio


While it is true that NimbleCloud, Inc. is a relatively new company, it is led by two seasoned professionals with more than 35 years combined experience designing and developing solutions. See the list of projects below in which we've taken lead roles over the past 10 years.


Microsites – Multi-Channel Retirement Plan Member Communication Platform


Background: A Fortune 100 financial services company that is the leading retirement system for people who work in the academic, research, medical and cultural fields, wanted an integrated solution to maintain and produce Retirement Plan printed materials and client-specific microsites.

Solution: This solution was created in collaboration with teams from Accenture and a third-party document composition software provider. Accenture created an intranet-based application and database to configure and maintain retirement plan variables for each of the company's clients. Those variables indicated things like: investment choices available; financial planning counseling available; custom content to override standard content; and many other factors. These plan variables were assembled into a “plan description” XML document. That “plan description” document was used to drive hundreds of business rules to construct or select the proper content to be placed into a “build data” XML document. That “build data” is then passed to the appropriate composition engine for output document production. The composition engines merge the build data with templates to automatically create fully composed documents (PDF) or microsites (HTML).


Document Centric Content Management and Composition - Web Based Member Communication Tool


Background:
This automated communication solution allows each of the 600+ Account Managers at a large Health Care Company to prepare employee benefit packages online through an easy-to-use wizard workflow. Based on the client’s purchased benefit plan, account representatives access an approved list of letters, forms and brochures. Each can be customized and configured to incorporate the client’s branding and employee communication guidelines while ensuring 100% regulatory compliance.
Account representatives can select from pre-approved choices or create their own. This includes client logos, color graphics, headings, sub-headings and paragraphs. All documents automatically adjust based on the entries selected to create a real-time “proof” that can be viewed online. Administration tools allow authorized personnel to manage all content (copy, images, and data), review and approve field requests for custom content.

Solution:
This custom solution was built with Microsoft Active Server Pages and Microsoft SQL Server 2000. Real-time dynamic composition of PDF documents is done using Pageflex MPower Server. This system is a core component of a larger automated document production system. The documents produced from this solution were print-ready electronic print-on-demand shells which received plan member personalization and kit assembly during the automated production process. The merge with personalization data is done using Doc Sciences tools.


Harrah’s – Loyalty Marketing Programs


Background:
Harrah’s Total Rewards® has led the industry in transforming the practice of handing out “comps” into a core business strategy providing measurable ROI. By tracking the duration, location and amount of gambling, Harrah's can target individual players and make special offers, tailored to their casino behavior and preferences.
Solution:
Communicating via the player’s preferred casino is critical in establishing a personal relationship. This web-based tool allows individual casino marketing teams to participate in a growing number of scheduled and on-demand programs. Each can be accessed and customized online; including the creation of time sensitive coupons that offer free/discounted shows, food and rooms to encourage repeat visits. Casino selections are captured and automatically combined with client data to generate individualized communications which appear to be sent directly from their favorite venue.


LaZBoy – Dealer-Driven Direct Marketing


Background:
The Online Customized Direct Marketing Solutions program is an exclusive service to La-Z-Boy retailers, providing on-demand access to the latest direct marketing materials and programs. This e-commerce application provides a cost effective approach to customizing promotions for in-store events, targeting clients and prospects from one of the largest list providers in the US and placing secure online orders for both digital print and email formats.
Solution:
This easy-to-use Software-as-a-Service (SaaS) solution eliminates the need for formal training. Following a secure login, users simply click-through a 4-step process: Selection (of program), Design, List (purchase and/or upload) & Order. Online proofs are available for immediate review and approval. A built in calendar system ensures promotions are delivered on-time to maximize store traffic. The shopping cart feature combines print, postage and mail list costs into a single order and provides secure credit card payment.


Ford Motor Company – Scheduled Maintenance Reminder Programs


Background:
Ford Motor Company, thru their advertising agency, Oglivy and Mather, launched a campaign to send service reminders to Ford vehicle owners. These service reminders were highly personalized, taking into account the vehicle owner’s information, details from recent service on the vehicle, national incentive campaigns from Ford, and localized dealer incentives. Data is delivered merged and processed on a daily basis for dynamic production of mailers and postcards.
Solution:
A customizable program was written to load data from several sources into a Microsoft SQL Server 2005 database. The data was then merged and hundreds of business rules applied to create document level data records. Those records were then merged with templates using GMC PrintNet T software. In addition to the data required to create the documents metrics data was also produced for reporting and billing.


GM Card – Dealer-Cooperative Direct-Mail Marketing


Background:
GM Card Dealer Direct is a turnkey direct mail program designed to reach GM card members in the dealer’s local market. By enrolling in this co-op program, dealers can customize mailers by choosing up to 5 vehicles to feature, add their showroom hours and website address along with optional bonus purchase offers.
Solution:
The online solution involves four easy steps. To speed the process, choices within the user's vehicle image library are limited to the associated dealer’s models (single and multi-brand). Online proofs are generated for real-time validation and approval. Mailers are batched and digitally printed on a quarterly basis. Each is individualized to the GM card member and contains accumulated earnings toward the purchase of a new GM automobile. The execution of this project was a collaborative effort involving our team as well as teams from Xerox, XMPie, and The Goodway Group.


BMW Group North America – Press Fleet Management


Background:
The BMW Group of North America’s Corporate Communications Division, maintains a fleet of BMW and Mini Cars, SUVs and Motorcycles for use by journalists and VIPs. The fleet is also used for product placement events and in movies and television ads. The vehicles are deployed and maintained at various vendors across the US. BMW NA needed a collaborative way to track the vehicles from factory-order though fleet retirement, a span of time up to three years per vehicle. The system needed to be web-based and extremely easy to use.
Solution:
The system was designed and built as a fully hosted solution using Microsoft webserver technologies and SQL Server. The system automatically pulls a file feed of new vehicles from the BMW Corporate Mainframe on a daily basis. Several Vehicle Fleet Vendors, as well as representatives from BMW’s Corporate Press Relations department can enter vehicle loans that track the dates, mileage, driver and press exposure for each vehicle. This data is accumulated over the life of the press-fleet vehicle and detailed reports can be created showing its contribution. The solution also provides a mechanism for communicating with pressfleet vendors or journalists about news and events. The tool has become integral to the pressfleet vehicle workflow.


Oppenheimer Funds – Portfolio Solutions Multi-Channel Marketing Campaign


Background:
Portfolio Solutions is an innovative asset allocation tool to assist financial advisors in serving diversified client investment needs. To launch this vital program, advisors were segmented into multiple cells (based on criteria such as past performance) and individualized “playbooks” were digitally printed and distributed, which announced the new fund series and an opt-in information marketing program.
Solution:
Advisors accessed personalized landing pages (PURL’s) to set preferences for subject matter and medium (print or online format). A series of tailored communications, including newsletters, research and sales support tools, were dynamically composed and distributed to advisors on a regular basis. Each was sent from the advisor’s regional sales manager and (inside) sales representative, complete with photos, signatures and contact information. Activity from across all channels was collected and reported through a common performance dashboard. Incentives were created to maximize advisor participation. All advisors' communications were logged into Siebel CRM to ensure effective coordination with Oppenheimer’s sales organization.


Toppan America - American Standard Fulfillment System


Background:
Toppan is the world's leading and largest printing and communications company, with seven divisional operations extending to securities and cards, commercial printing, publications printing, packaging, industrial materials, electronics, and business forms. Toppan America also does warehousing and fulfillment of product collateral for American Standard. Carmichael-Lynch, American Standard’s Advertising Agency, created an e-commerce website, through which plumbing suppliers, interior designers, architects, etc order pre-printed materials and product samples. Toppan’s warehouse management and fulfillment system was initially run through a third party Application Service Provider. However, that system was difficult to use and too inflexible to meet Toppan’s needs for monthly billing reports, order and inventory status, and reliability.
Solution:
The solution was designed and custom built to replace all of the functionality provided by the third-party application and also added critical new features like on-demand order retrieval from the e-commerce site, hosted in Minneapolis. Also included were more detailed and flexible billing and status reports. Order Tracking and inventory data, previously unavailable to the e-commerce site, could now be published automatically twice a day as well as on-demand. The solution consisted of a mix of Microsoft SQL Server databases, Microsoft web-based data providers, a Microsoft Access client application and reporting engine, as well as Microsoft Excel reporting and analysis tools. Integration points were created with the Carmichael-Lynch e-commerce site as well as the Fed Ex ship manager application. Bar coded packing slips were generated to avoid manual data entry and eliminate data entry errors at the shipping terminals.


BuyWear.com Web Store


Background:
Customer with a successful brick-and-mortar printing shop wanted to expand his business online. Reasons for moving online were obvious, print was going web-enabled soon and the customer wanted to be ahead of the curve.

Solution:
Create a multi-tenant web store platform, each store can sell various products from shirts to hats. Stores would be customized and administrated by in-house employees. Inboxes would display orders with details of any customization. Orders would be processed & shipped, customers would be notified of order status.


Novolin® InnoLet® Financial Model


Background:
Innolet® is a diabetes medication delivery system produced and marketed by Novolin®. Innolet® provides a more cost effective delivery mechanism than traditional intravenous syringe. Novalin® needed an illustration system to dynamically calculate the financial benefits of using Innolet®. The system was delivered to over 25,000 participating specialists and was instrumental in the successful marketing campaign.
Solution:
Novolin® Financial Model assists participating partners in evaluating the economic impact of adding Novolin® InnoLet® to their formulary. This application was sent to 25,000 participating partners to allow for quick economic evaluation of using the InnoLet® product versus existing products like insulin via needles. By adding estimates of Population & Members, metrics could be derived to help aid partners in choosing InnoLet®. The ROI was shorter purchase cycles mixed with less sales interaction.


Johnson and Johnson/Ortho McNeil - CEO/CIO Dashboard


Background:
At any point in time Johnson and Johnson /Ortho-McNeil has many projects running that need to capture metrics for tracking, compliance and reporting. This data capture was traditionally done manually via email and spreadsheet, requiring many man-hours on a regular basis. A centralized tool was needed to capture and automatically summarize progress of these projects against the plan.
Solution:
CEO-CIO Dashboard allowed for fast & accurate view of metrics for all the projects across Johnson & Johnson IT departments. Project leaders would update each week via a web interface data about the projects they are working on. CIO would be notified about changes to projects and projects in trouble would be flagged. Both the CEO and CIO would view all the project metrics via web dashboard charts and could drill into each project for more information when needed. All metrics were in real-time and could change whenever project leaders updated project data. This resulted in significantly fewer status meetings between the CEO, CIO, and Project Leaders. The availability of near-real-time project statistics resulted in greater efficiency across IT.


Prudential Financial – Universal Data Object


Background:
Prudential Financial has many Mainframe-based business applications that perform critical business functions. They also made heavy investments in deploying a Message-Oriented-Middleware infrastructure based on IBM MQSeries. This infrastructure was intended to link the mainframe-based business functions to newer systems on different platforms like UNIX or Microsoft Windows. However, the highly specialized nature of the MQSeries API, coupled with the inherent complexities involved with asynchronous cross-platform messaging, made it difficult to easily integrate these functions into the new applications.
Solution:
The Universal Data Object solved this issue by emulating a familiar client programming interface (Remote Data Objects) so that accessing these mainframe functions was no more difficult than reading a local database. Furthermore, reusable COBOL/CICS libraries were created on the mainframe side to minimize the complexity for the mainframe programmer as well. This solution opened the door to unprecedented capabilities like real-time Insurance Agent and Financial Advisor License & Registration validation from programs on non-mainframe platforms. For example, Excel VBA macros could very easily call mainframe-base CICS/IDMS applications in real time. This was especially important for reports and applications that were sensitive to highly volatile and critically important information like Sales Rep licensing.